Marketing Coordinator and Graphic Designer with a passion for streetwear culture, branding, and digital marketing. I specialize in creating compelling visual content, executing data-driven marketing strategies, and managing campaigns that drive engagement and sales. My expertise includes Instagram Ads, Google Analytics, and Shopify, allowing me to optimize performance and increase traffic. I have experience leading product launches, designing high-quality marketing materials, and developing social media strategies that build brand identity. My work focuses on blending creativity with analytics to craft impactful campaigns that resonate with audiences. Through my portfolio, you’ll see how I bring the Tropicaza brand to life with innovative design and strategic marketing execution.

PORTFOLIO

949-501-2080

angeles.laura73@gmail.com

PRODUCT LAUNCH

As a small company, the following Campaign promoted Tropicaza’s Winter 2025 Clothing Collection. The ​goal was to work with Influencers to gather content we could then reuse on our social ​platforms and raise brand awareness for this specific launch. ​In total, the campaign had:

200.5K

REACH

3.2K

Similar to the Winter campaign, we used Youtube as a strategy to promote the Tropicaza Michelada Mix. DJs and and guests were invited to a BBQ-like event ​where the brand focused on the important essence the Michelada Mix holds within the Latino Culture to promote and sell the product.

REACH

EVENT MARKETING

289.5K

VIEWS

80.5K

SHARES
SAVES

12.2K

VIEWS

1.2K

SHARES

45K

150

SAVES

I have worked to lead marketing campaigns and event promotions that have resulted in 500+ ticket sales over the past three years. Through strategic graphic design, social media advertising, and community engagement, we’ve been able to sell out events and create high-impact experiences. I have worked closely with venue owners to plan and execute seamless events, ensuring strong marketing efforts drive attendance. Additionally, Tropicaza has partnered with the City of Santa Ana to host annual block parties, managing logistics, promotions, and community outreach. Our collaborations with local restaurants and businesses have created cross-promotional opportunities that benefit both the events and the local economy. By combining graphic design, targeted advertising, and strategic partnerships, I ensure every event is successfully marketed and well-attended.